Oct 4, 2017     Interactive discussion: What is in a name? ASPP and the Future of Psychoanalysis

            Sara Hamilton, PsyD and Kery Rowden, LMSW

            Private practice, Austin, TX    1.5 CE/CME/CEU/PDs (Clinical)

This interactive discussion will engage all members in thinking together about the ways in which psychoanalysis and psychoanalytic practitioners are perceived, both within the mental health community and by the general public. We will explore how this perception interacts with the managed health care system and what this may mean for the future of psychoanalysis. These will frame our conversation about Austin Society for Psychoanalytic Psychology undergoing a rebranding process in order to connect with more members of the Austin community. We will explore together how our current name impacts the identity of the organization and how rebranding creates an opportunity to influence the public perception and possibly the viability of psychoanalysis.

Sara Hamilton, PsyD is a clinical psychologist working in San Antonio, Texas. She is the lead psychotherapist at the Bariatric Counseling Center of San Antonio and also works in private practice.  Dr. Hamilton was a participant in the Chicago Center for Psychoanalysis Fellowship Program and is a Division 39 Scholar for the 2017-2018 year. She is currently the President of  Austin Society for Psychoanalytic Psychology.


Learning Objectives:  At the end of the presentation, participants will be able to:

·       Identify two ways that the institution’s name can influence perception of the organization

·       Describe how naming corresponds to identity.


Gaia, S., Aron, L., Starr, K. (2014). A “Psychotherapy for the People”: Toward a Progressive Psychoanalysis. Am. J. Psychoanal., 74(1):81-83.

Ries, A. and Trout, J. (2001). Positioning: How to be seen and heard in the overcrowded marketplace. McGraw Hill, New York, NY.

Miller, D., Merrilees, B., and Yakimova, R. (2013). Corporate Rebranding: An integrative review of major enablers and barriers to the rebranding process. International Journal of Management Reviews, 16(3):265-289.


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